If you’re considering my services as a content or copywriter, here’s a tidbit about me. I was born and raised in the Netherlands. My Dutch name is the equivalent of John and is pronounced “yawn.”
When you yawn… just think of me 🙂
In 1994-1995, I lived in New York City and volunteered at Times Square Church on The Raven Truck and at The Upper Room, reaching out to the homeless. It was a life-changing experience for which I’m immensely grateful.
When I returned to the Netherlands, I worked at a homeless shelter. During that time, I also obtained my undergraduate degree through external studies with Global University (at that time known as ICI University).
A few years later, in 2001, I permanently moved to the U.S. in order to pursue my graduate degree program on a work scholarship. After much studying and writing, I obtained my Master of Divinity and Ph.D. in Biblical Studies.
For six years, I worked and taught at a Christian Academy and Seminary. I also assisted the pastor, including preaching at a retirement home. When I resigned, I continued in an educational setting, but this time in sales and marketing.
My Copywriting Interest
When I was a teenager, I became intrigued with the psychology behind sales and marketing. What makes people act and buy? What makes them tick? Additionally, I developed a passion for writing. Christian Copywriting is the combination of my passion for writing and my background in sales and marketing.
Copywriting is somewhat like illusionism. It persuades people to act and buy, while most aren’t aware what transpired. While no one will probably show me the secrets of an illusionist, I do enjoy knowing the behind-the-scenes techniques and “secrets” of copywriting. While it certainly is a science, it’s also an art.
The Most Important Aspect
One thing you must know, though, as Christian copywriter I don’t want to deceive or manipulate people into acting or buying. I want to be honest and truthful throughout all my copy.
Furthermore, I want to stay true to what I believe the Bible clearly teaches (essentials), graciously allowing more than sufficient room for secondary issues (non-essentials). However, I’m simply not able to assist you with anything that has some measure of prosperity “gospel” or sectarianism.
I look forward to hearing from you, including how I can best help you with your goals and projects.
The Christian Copywriter