“Your Greatest Profit” is part of The Greatest Copywriter: Instruction and Inspiration from His Maximum Persuasion and Matchless Profit” (book is scheduled for publication at the end of 2017).
For what will it profit a man if he gains the whole world and forfeits his soul?
Copywriting pursues the greatest profit, right? Why write copy if your goal isn’t the most favorable response? By far, God’s the greatest Copywriter. His copy is based on unadulterated truth and reality. Unless you heed His “copy,” you’ll fall short of the eternal benefits He’s freely offering.
- Seek the greatest benefit for your audience
- Reason with them and give solid arguments
- Make them see the foolishness of not responding
- Ask pointed questions that are undeniable
- Highlight the loss if they don’t respond favorably
Jesus came into this world to bring you the greatest profit—salvation. John wrote: “For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life. For God did not send his Son into the world to condemn the world, but in order that the world might be saved through him” (John 3:16-17).
The whole Bible—God’s copy—is ultimately focused on these two verses. The stakes are infinitely high—eternal salvation or eternal perishing. You’ll either have eternal benefits or you’ll be eternally empty, longing for satisfaction.
It can never be said that God didn’t clearly tell you what’s at stake. From Genesis through Revelation, He states the two possible choices and highlights the consequences, both good and bad. Furthermore, it can never be said that He didn’t have your greatest well-being in mind.
What’s your response? Will you say yes to Him and enjoy “fullness of joy” and “pleasures forevermore” (Ps. 16:11)? Or will you say no and “suffer the punishment of eternal destruction, away from the presence of the Lord and from the glory of his might” (2 Thess. 1:9)? Do you have a more important choice to make?
The Christian Copywriter
P.S. I’m doing a series on “The Greatest Copywriter.” With all respect, God is the greatest “Copywriter.” This series, I believe, will conclusively proof that. You’ll gain Instruction and Inspiration from His Maximum Persuasion and Matchless Profit. When you join, you’ll also get a FREE book: www.christian-copywriting.com/sign-up
P.P.S. don’t hesitate to contact me if you have a need for copy, content, or SEO, whether to write from start or for review and editing. Just click right here.