Christian Copywriting wants to be clear as to its operating principles. When you request my services, I don’t want you to have any doubts as to whether or not you believe we’re a definite match, operating with the same philosophy. The following verses are the main guide:
Come now, you who say, “Today or tomorrow we will go into such and such a town and spend a year there and trade and make a profit”—yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead you ought to say, “If the Lord wills, we will live and do this or that.” As it is, you boast in your arrogance. All such boasting is evil.” (James 4:13-16).
To believe that making a profit depends on God’s will doesn’t mean we’re passive. Not at all! Rather, it means we use all the available tools to put forth our best effort, while deeply realizing that growth and success solely depends on Him.
Seven Operating Principles of Christian Copywriting
Here are seven principles that characterizes Christian Copywriting. If you can relate to them, I encourage you to contact me in order to discuss you copy, content, and marketing needs.
There’s no Christian Copywriting unless God is properly acknowledged. James made it clear that everything, including making a profit, depends on His will. That’s obviously a radical mindset. We are to be so God-centered that we realize that all growth and success stands in relation to His sovereign will.
What’s our priority in life and business? Does it stand in relation to God or is it god-less? As Christians, we’re commanded to do “all to the glory of God” (1 Cor. 10:31), and “do everything in the name of the Lord Jesus” (Col. 3:17). While many times we fall short in doing so, we’re to hold fast to these priorities: “Not by the way of eye-service, as people-pleasers, but as servants of Christ, doing the will of God from the heart, rendering service with a good will as to the Lord and not to man, knowing that whatever good anyone does, this he will receive back from the Lord” (Eph. 6:7-8).
At the core of our existence is a call to serve—serve God and our fellow man. We are to use our God-given talents for the benefit of others, seeking their well-being. We’re not to dictate or manipulate our prospects or customers, but to guide and lead them appropriately, showing proper respect.
There’s no proper copy, content, or marketing unless it’s soaked in truth. We must reject deception. We shouldn’t deceive our prospects or customers in order to have a greater profit. In sales and marketing, there are obviously significant temptations, especially when there’s “the love of money” (1 Tim. 6:10). Christian Copywriting seeks to be truthful and fact-based in all its writing and marketing.
While truth has to do with fact and (absolute) reality, honesty is a quality and virtue that conveys what a person truly thinks and feels. Christian Copywriting seeks to be honest in all its writing, marketing, and business operations, including when I don’t think I’m the right person for your project.
Paul wrote: “And if the bugle gives an indistinct sound, who will get ready for battle?” (1 Cor. 14:8). Clarity is vital in writing. Christian Copywriting seeks to be as clear as possible with all your projects—so that your prospects and customers are well-informed and able to make a clear decision.
Related to clarity is order. Chaos creates confusion. God is a God of order. Christian Copywriting seeks to bring a definite, clear, and logical order (format) to all your copy and content in order to eliminate any chaos or confusion.
If you also adhere to these principles, I invite you to email me at firstname.lastname@example.org or contact me through this form. There’s no charge to discuss your copy, content, and marketing needs. I look forward to hearing from you!