“Fears and Anxieties” is part of The Greatest Copywriter: Instruction and Inspiration from His Maximum Persuasion and Matchless Profit” (book is scheduled for publication at the end of 2017).
Fear not, little flock, for it is your Father’s good pleasure to give you the kingdom.
Copywriting is about connecting with real people, having real fears, and give them a real solution for their anxieties. Since fear is one of the most powerful emotions, both positive and negative, a copywriter should carefully know them, address them accordingly, and offer full relief.
- Know that you write to real people
- Familiarize yourself with their fears
- Address those fears head on
- Use everyday illustrations
- Offer definite relief for their fears
Fear and anxiety are powerful realities in your life, many times way more than you would like to admit. They can easily control you and even significantly hinder your functioning. Instead of enjoying life’s daily pleasures, they can take the upper hand and constantly weigh you down.
God is fully aware of them, including in His people. That’s why Peter wrote: “Casting all your anxieties on him, because he cares for you” (1 Peter 5:7). At the beginning of this passage in Luke, Jesus addressed His disciples’ fears: “Therefore I tell you, do not be anxious about your life, what you will eat, nor about your body, what you will put on. For life is more than food, and the body more than clothing” (Luke 12:22-23).
After that He gave them two examples of God’s care over His creation, which fully implies His care for you. He mentioned “the ravens” and how God feeds them, even though “they neither sow nor reap” (Luke 12:24). He also referred to “the lilies” and how God makes them look beautiful, while “they neither toil nor spin” (Luke 12:27).
Jesus gave them undeniable illustrations as to why they shouldn’t have any fear. He concluded with an even greater truth that was meant to relief all their fears and anxieties—salvation. The Father has been pleased “to give you the kingdom”—to save you. If He did that, will He not take care of you?
The Christian Copywriter
P.S. I’m doing a series on “The Greatest Copywriter.” With all respect, God is the greatest “Copywriter.” This series, I believe, will conclusively proof that. You’ll gain Instruction and Inspiration from His Maximum Persuasion and Matchless Profit. When you join, you’ll also get a FREE book: www.christian-copywriting.com/sign-up
P.P.S. don’t hesitate to contact me if you have a need for copy, content, or SEO, whether to write from start or for review and editing. Just click right here.